They are called Alexa, Elsie, Billy Carlalala or Max, it is the companions of stars. No I’m not talking about toy boy but handbags of course!
If I tell you Kelly, Alexa, Billy Bob … you think of Chloe, Jerome Dreyfuss, Hermes and Hermes bags of course! Faithful companions of women, handbags are now a first name. And if the owner of Hermes had this ingenious idea in the 50′s when he saw Grace Kelly pose in Life with a Hermes bag, young designers like Jerome Dreyfuss or established brands like Chloe has been systematized things …
Cartier Marcello (adopted by Blake Lively), Jessica (from Marc Jacobs in honor of supermodel Jessica Stam), or Emma Chloe … to each his bag and his little name.
Best stars come to give their names to their bag (Alexa at Mulberry) or SC in Sofia Coppola for Vuitton, not to mention Roger Vivier Carlalala and worn by Carla Bruni Sarkozy on July 14, 2009.
The personal branding
And when it girl Margarita Missoni created his own line of bags, it gives them the names of his friends, also it girls. The coco Coco Brandolini B, the Euge for Eugenie Niarchos, or LSD to Santa Domingo Lauren.